Sarah Charles

Rewarding partnerships

Proof that personal, undivided, expert attention gets results

I work with organisations of all sizes and from many different sectors, with a focus on retail, professional services and other customer-focused businesses. I also mentor individuals, helping them unlock new levels of potential.

World Duty Free

“Sarah worked with me and the Senior Leadership Team during the Gatwick sale process. She acted as a good sounding board for me working through a range of issues relating to the deal itself and the people involved. Her deep knowledge and experience of transactions allowed her to provide support to each member of the team and, through her facilitation skills, helped maintain our momentum through a challenging period."
Andy Flower - MD, Gatwick Airport


The Hummingbird Bakery

“Sarah has an exceptionally high degree of understanding of the franchise market and its complexities. During the time Sarah worked with The Hummingbird Bakery, she support me on finalising our international franchise offer. Sarah added financial rigour and operational objectivity to our offer to ensure it could compete in the toughest of markets. It was an absolute pleasure to have her as part of the team and I look forward to the next opportunity I have to work with Sarah again."
Jane Govey - Commercial Director, The Hummingbird Bakery


World Duty Free

“Sarah has worked with me over the past year as I have grown my business. She has provided a range of assistance from conceptual and implementation support to a direct selling pilot to helping create business development opportunities through introductions to providing a substantive planning framework for funding. I have come to rely on Sarah for her practical help. She is inspirational... And I really enjoy working with her."
Julia Dee - MD, Designer Alterations / Total Wardrobe Care


World Duty Free

“Sarah quickly fitted in as a member of our Executive during our sale from BAA. She was invaluble in challenging our thinking and helping us tell our story to potential buyers and therefore achieving a higher price for the business."
Mark Riches - CEO, World Duty Free & Alpha Retail



“The 'Charles Report ' has helped us to better understand our customers' perceptions and to focus our efforts on developing stronger partnerships."
Kevin Thomas - CEO Support Services
Babcock International Group PLC



Bookesellers Association

“Sarah conducted a very challenging benchmarking study for our members. Although there was limited published data, Sarah and her colleague, Tim Ingle, were able to conduct primary research which has presented us with a very strong picture of the relative position of the UK bookselling market with some clear views on (i) the causes of the differences and (ii) following publication of the report, what booksellers individually could usefully consider. We were impressed throughout with Sarah's professionalism, her presentation skills and her knowledge of retail."
Tim Godfray - Chief Executive
The Booksellers Association of UK and Ireland Ltd



"Sarah has been a great asset to our internal development programmes, both facilitating teams of high achievers in our Emerging Leaders programme and participating in our partner candidate assessment centres. Her experience has been greatly beneficial to the individuals involved, and their response to her candid feedback has enabled them to raise their game."
Akber Pandor - Director, KPMG


Liberty “I really enjoyed working with Sarah. She quickly became part of our team, adding objectivity and rigour to our thinking whilst completely understanding our culture and ambitions. I would relish the opportunity to work with Sarah again.”
Iain Renwick - Former CEO, Liberty
  The Chambers
© 2012 Sarah Charles. All rights reserved. Collectiva